Banner Weight sets how many times banner is shown per cycle. A banner with a
higher weight setting will show up more often.
Each banner area has it's own separate
banner cycle. So banner weight settings are unique to banners with the same
Zones.
Here is an example scenario.
There are 3 banners set up in
the 468x60 top banner area (we will
have a maximum of 6 allowed for each
area).
Banner1 has a weight of 1 set.
Banner2 has a weight of 3 set.
Banner3 has a weight of 4 set.
What this means is the display cycle of these banners running will be as
follows.
Banner1, Banner2, Banner2, Banner2, Banner3, Banner3, Banner3, Banner3
Then the system randomizes and mixes up the order so the same banner won't run 4
times in a row.. etc etc
Might end up with an order something like this.
Banner2, Banner3, Banner3, Banner1, Banner3, Banner2, Banner3, Banner2
Then every hour this cycle will be updated again in case any banners expire or
any impression limits are hit. Then the system resets the cycling data and
re-randomizes the order.